Diesel

Founded by Renzo Rosso in 1978 with the aim of creating a brand that stood out from tradition and brought new energy, Diesel quickly gained fame thanks to its original and provocative advertising campaigns. Diesel clothing, footwear and accessories combine a rock influence with an urban aesthetic and avant-garde elements. The brand stands out for its use of strong graphic elements, playful details and experimentation with materials and textures, always maintaining its bold and distinctive identity.