Phard

the phard brand was born in 1986. Phard has established itself as one of the main Italian companies in the young fashion scene, also offering trendy accessories. Just seven years after its foundation in 1993, Phard has undertaken a strategy of diversifying its activities and products to expand its presence on the market in an increasingly widespread way. Today, Phard's institutional image is conveyed through its single-brand stores, which aim not only to guarantee direct distribution, but also to strengthen the brand through a brand building operation.