Nike

The story of Nike is a true epic that began in the '60s, when coach Bill Bowerman and middle-distance runner Phil Knight founded the brand "Blue Ribbon Sports". However, it is May 30, 1971 that officially marks the birth of Nike, a historic moment that forever changed the world of sports and lifestyle. The name "Nike" is inspired by the winged goddess of victory in Greek mythology, a symbol of speed and triumph. This choice proved to be brilliant, as it allowed Nike to tap into a deep consumer need of the time, adapting its products to the public's needs and creating a recognizable and evocative brand. The introduction of the slogan "Just Do It" and the famous swoosh, the iconic comma-shaped logo, made Nike a legendary brand, associated not only with sports performance, but also with values such as determination, success, and victory.