Max Mara

Achille Maramotti founded his brand Max Mara in 1951. The iconic name derives from the abbreviation of the founder's surname accompanied by "max" which aims to represent the strength of the brand. Attention to detail and dedication to Italian sartorial tradition have been fundamental pillars on which Max Mara's reputation has been built. The ability to adapt to contemporary fashion trends without compromising its own identity is what has made the brand so enduring and influential in the international fashion scene. Today, the brand continues to embody the elegance, style, and sophistication of Italian fashion, and its success endures as a testament to its ability to adapt and thrive in an ever-changing global fashion landscape.