Napapijri

The story of Napapijri, a brand born in 1987, reflects the evolution from an Italian artisan company specializing in technical backpacks to a global brand of outdoor and streetwear clothing loved worldwide. The name itself, which means Arctic Circle in Finnish, and the logo that graphically represents the North and South poles, highlight the Nordic roots and the inspiration from wild nature and extreme conditions. The connection with Norway adds further depth to the brand's DNA, which has become known for its technical rigor, creativity, and distinctive colors of its garments. In addition to clothing, Napapijri has expanded its offering to include footwear and accessories, always maintaining high quality materials and elegant and high-performing design.