Lacoste

THE BRAND TAKES ITS NAME FROM RENé LACOSTE, A TENNIS PRODIGY IN 1923. THE ATHLETE'S NICKNAME WAS "CROCODILE". In 1927, the Crocodile becomes a fashion icon thanks to the genius of designer Robert George. René Lacoste, eager to personalize his clothing to stand out on the tennis court, decides to embroider the famous logo on the white blazers he wore during matches. This marks the beginning of a revolution in sportswear THAT LEADS TO THE CREATION OF THE FIRST POLO. Today, Lacoste no longer limits itself to classic polo shirts and is no longer solely associated with the world of tennis, THE BRAND IN FACT OFFERS a wide selection of products.