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Replay is an icon of Made in Italy and international fashion. Its story begins with Claudio Buziol's dream of revitalizing the American style of the 1950s by creating his own brand in 1978. The brand has continued to grow and experiment with continuous innovations over the years, always maintaining a strong connection with denim and Italian craftsmanship. Replay's ability to constantly reinvent the concept of jeans and create high-quality products has made the brand a reference point in the clothing sector from then until today.