Emporio Armani

Giorgio Armani truly marked the history of Italian and global fashion with the creation of Emporio Armani in 1981. This second line not only represented a new chapter in the evolution of his fashion empire, but also embodied a message of freedom and emancipation for an entire generation. Emporio Armani has revolutionized the concept of fashion, offering an alternative to the rigidity and high costs of high fashion. With a younger and more accessible aesthetic, inspired by metropolitan life and sport, the brand has been able to conquer a wider audience, in particular the 80s generation, eager to express their individuality and move away from traditional stereotypes.