Levi's

The history of Levi Strauss & Company dates back to 1873, when the production of "blue jeans" officially began, marking a milestone in the evolution of clothing. The company's logo, created in 1936, features the red label attached to the left back pocket of every pair of Levi's jeans. What started as an invention for American workers quickly became the uniform of progress. Each pair of Levi's jeans tells a unique story, reflecting the authenticity and individuality of the wearer. Levi Strauss & Co. is now one of the largest clothing companies in the world and continues to be a global leader in the denim industry, keeping alive the tradition of quality, innovation, and authenticity that has characterized the brand since its inception.