Missoni

Ottavio Missoni and Rosita Jelmini were the founders of the famous Missoni fashion brand. Their story began in 1953 when they decided to open a small knitwear workshop. The Missoni couple introduced innovative processing techniques in the field of knitwear, transforming fabrics and yarns into intricately colored and structured works of art. Their ability to blend and match patterns and colors became a distinctive trademark of the Missoni brand, which quickly gained a cult following in the fashion world. Ultimately, Missoni represents a fashion that goes beyond simply wearing abiti; it is an expression of personality, creativity, and individual style.