New Balance

New Balance, affectionately known as "NB," has a history steeped in a passion for quality and innovation dating back to 1906, when William J. Riley founded the company in Boston with the intention of creating top-notch orthopedic footwear. However, it was in the '80s and '90s that the brand began to capture the imagination of a wider audience, thanks to the explosion of interest in fitness and active lifestyle. What makes New Balance unique are their distinctive silhouettes, often characterized by numbers and letters, which have made them a symbol of timeless style and comfort. Today, New Balance is loved not only by athletes for their impeccable performance, but also by fashion enthusiasts for their distinctive and recognizable style.