Pharmacy Industry

Pharmacy Industry was a cult brand of the 2000s that played a significant role in the Made in Italy streetwear fashion scene. It stood out for the production of high quality garments, making Italian streetwear cool and attractive. One of Pharmacy Industry's strengths was its pioneering in bringing the style and lifestyle typical of American hip-hop culture to the Italian context . This brand contributed to spreading and popularizing an aesthetic and a way of dressing that in those years mainly belonged to the overseas rap music scene.